Multimedia Storytelling
Morgan Stanley: Equity Collective Commercial
My Role: Lead Account and Content Manager, Writer, Producer/Director
This campaign promoted Morgan Stanley's leadership in developing the next generation of diverse talent in financial services. I led strategy and managed the project from ideation to execution—drafting talking points, interviewing speakers onsite in NYC, coaching them on camera, putting together the post-production script and overseeing our creative team during the editing process. This video was featured at conferences and on the firm's social media channels.
Hyatt: General Manager University Promo
My Role: Content Manager, Writer, Producer
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For this project, I led strategy and content development—interviewing speakers, drafting talking points, creating the post-production script, and managing the creative team during the editing process. This was one of several deliverables in our agency's work developing content for Hyatt's internal training program. Hyatt distributed the video online and on the hotel group's social media channels.
Morgan Stanley: Entrepreneurship Academy Promo
My Role: Lead Account and Content Manager, Writer, Director/Producer
As the account manager and content developer, I led the strategy and execution of this campaign, which highlighted the firm's new initiative mentoring children in Los Angeles on financial literacy. I developed the talking points, interviewed speakers, provided on-camera coaching, created the post-production script, and managed the creative team in generating the final deliverable. The video was featured at conferences and on Morgan Stanley's social media channels.